In the Long Run, created by Idris Elba, with an allstar cast including Idris, Bill Bailey, Madeline Appiah and more aired for a Christmas Special, in addition to the regular series.
The assets: the trailer and press release.
The goal: to get as many radio presenters as possible to create massive amounts of excitement and hype for the upcoming show.
The Results: A phenomenal campaign reaching millions of people
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