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FROZEN THE MUSICAL

The aim: remind millions of relevant people that Frozen the Musical is on in London and to create excitement around the show.

What we did: organise for radio presenters to either experience the show or promote a competition to win a family ticket. All coverage ran within a 90-minute drive-time from the West End. We saw some brilliant coverage from Heart FM to Magic to Kiss FM.

Scroll down for coverage details ⤵

OUTCOME

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