FROZEN THE MUSICAL
The aim: remind millions of relevant people that Frozen the Musical is on in London and to create excitement around the show.
What we did: organise for radio presenters to either experience the show or promote a competition to win a family ticket. All coverage ran within a 90-minute drive-time from the West End. We saw some brilliant coverage from Heart FM to Magic to Kiss FM.
Scroll down for coverage details ⤵