HelloFresh's Get Your Time Back campaign was a resounding success. We focused on targeting households with limited time on their hands and who would benefit from trying HelloFresh. The idea was to create a habit; each customer would purchase 4 boxes to ensure it has every chance of becoming part of their daily routine. Radio presenters offered listeners £60 off 4 boxes, as well as the radio presenters regularly discussing the HelloFresh meals we organised for them.
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