Chunkz partnered with Slim Chickens to launch 'Slimdependence Day'; 4 new store openings on the 4th of July. The World's Smallest Slim Chickens toured the country where the public had a chance of winning £4,444.
The tour was perfect for broadcast PR; for each location, we organised for radio presenters to come down to the World's Smallest Slim Chickens, play games, enjoy a meal and document their visit on the airwaves and social media.
The aim: to let everyone know a new Slim Chickens had opened in their area.
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